Data cleaning is the process of finding and correcting corrupt or inaccurate records from a data set. Used mainly in databases, the term refers to identifying incomplete, incorrect, or inaccurate parts of the data and then replacing, modifying, or deleting this data.
Data profiling models your data with the goal of creating a model of who your customers are. This can be used for tailoring and designing campaigns based on multiple elements including age, income status, and the way in which they respond.
When designing your campaign, we can show the workflow based on your specifications. You can choose services that will have the greatest impact but with competitive prices. We can offer simple solutions such as envelope enclosing and wrapping. We can also cover data work, fully personalised mail pieces, and postal solutions to suit your deadlines.
Receiving and processing undelivered mail can be overwhelming, especially in large volumes. Mailing & Data Solutions have our own dedicated return address for any undelivered mail which we will then process and return to you in a pre-agreed format.
Removing this data from your next mailing would cut down your costs and ensure your customer database is up to date.
We keep up to date with changes in the postal market. This allows us to source the cheapest, fastest, and best service to suit your needs.
We can discuss what mail you currently send, or what you want to send and advise of the best postal methods, and how we can save you money and time. We can also advise on a different way of sending your mail to get a better response from your customers.
Choosing whether to use an envelope or polywrap for your mailing can be a difficult choice. Each has its own merits and it’s important to your business to make the right decision.
Having customers see the product with a fully personalised carrier, including your company logo and a small advert, may be the correct choice if you’re selling a product. Having a private, unbranded envelope may push the recipient to ensure the mail is opened immediately.
Sending a personalised mail piece has been shown to increase customer interaction. We can show you how to get the most from your campaign by tailoring each letter to the specific customer and help you achieve a greater response rate.
Whether it’s a simple single page letter, or a large multi fold gummed poster, we have a solution.
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